Mercedes F1

When computational power meets the pursuit of speed

AMD and Mercedes-AMG Petronas share a common obsession: pushing the limits of performance. This partnership goes far beyond a simple logo on a car: AMD's computing power is at the heart of the data analysis and aerodynamic simulations that give the team its competitive edge on the track.

The visual challenge was to embody this alliance — translating the synergy between raw computing power and Formula 1 engineering into a series of images where technology and speed become inseparable. Each rendering conveys the idea that behind every millisecond gained on the track, the AMD chip is at work.